Learn to run your Meta ads like a business.
A one-month coaching programme for business owners who already run Facebook & Instagram ads. Eight live evenings with Janeesh Uthuppan, who has run a performance agency for 15 years. You build your own system for your ads, in tools you already use.
| Last | This | Change | |
|---|---|---|---|
| Spend | ₹38,900 | ₹42,300 | +9% |
| Enquiries | 52 | 61 | +17% |
| Cost each | ₹748 | ₹693 | −7% |
| Quality leads | 6 | 9 | +50% |
| Cost per quality lead | ₹6,483 | ₹4,700 | −28% |
- Refresh the kitchen reel. Brief to the editor by Wed.
- Move ₹500/day to the site-visit ad set.
- Call back the 7 "warm" enquiries before Friday.
Example · one page of the kit you'll build in week 2
For owners who pay for the ads, and want to understand them.
For you if
- ✓Your Facebook & Instagram ads are already running, whether by you, your staff, an agency or a freelancer.
- ✓You sign the cheques but can't say for sure whether the money is working.
- ✓You want to ask the right questions, read the numbers and decide what happens next.
- ✓You can give two evenings a week for a month, plus about an hour of homework a week.
Not for you if
- ✕You haven't started ads yet. Come back after a month of spend.
- ✕You want someone to run the ads for you.
- ✕You want a guaranteed number of leads. Nobody honest can promise that.
You'll know what your ad money is doing, and what to do next.
Read your ads in ten minutes
Know the three numbers that matter for your business, and what "good" looks like in your trade.
Catch wasted money early
Spot spend that brought no enquiries, before the month is over.
Brief anyone
A one-page brief your designer, video crew or new agency can work from.
Plan with a simple strategy
What you offer, to whom, where, and with which message.
Count quality, not just leads
Every enquiry tracked to a status, and your cost per quality lead.
Direct your agency or staff
A weekly review, and a plan they can act on.
Eight evenings. One working system for your ads.
Every session ends with homework on your own account. The next session starts by going through it.
How Meta ads work, and your numbers
What an ad is made of. Seen → clicked → enquired. The three numbers that matter, and what "good" is for your trade.
→ Your lead sheetThe business brief
Eleven sections, from who you are to your targets. Write it once, and let AI shorten it for a designer, a video crew or an agency.
→ Your brief + two short versionsStrategy: the four decisions
What you offer, where, to whom, and with which message. Your customers' wants, fears and triggers.
→ Your strategy sheetReading your ads, every week
Six numbers, this week vs last. Is the month on pace? Always read quality next to cost.
→ Your weekly reportThe 10-minute daily check
What needs attention today: rejected ads, spend caps, money spent with no enquiries. Plus a health check of your account.
→ Your daily checklist + health checkCreatives: winners, tired ads, refresh
Three ways to pick a winner. The signs an ad is tired. How many new creatives a month.
→ Your creative trackerRunning the work, directing your agency
A reason for every change. Who has the ball. A weekly plan your agency or staff can act on.
→ Your work log + weekly planClosing the loop
Cost per quality lead, month-end pacing, scaling a winner safely, and your rhythm from January.
→ Your complete kitYour Ad Operating Kit, built on your own business.
Not notes from a course. By 29 December you'll have the working papers a well-run business uses to manage its advertising. You keep them, and use them every week.
All in Google Sheets, Meta Ads Manager and a free AI chat. No new software to buy.
Live, small, and on your real numbers.
Live on Google Meet
Tuesdays & Fridays, 7–9 pm. No recordings, so every session counts.
Ten owners at most
Small enough that everyone's numbers get looked at.
Your account stays yours
You do the homework on your own account and share only what you choose. Live demos use example data.
English, Malayali-friendly
Ask in Malayalam any time.
(needed)
Janeesh Uthuppan
Ad executive, then ad strategist, then agency owner. Janeesh teaches the same way his team runs accounts every day: a brief, a strategy, a weekly read, a plan. This month he teaches you to run it yourself.
₹50,000 + GST. Paid once, to confirm your seat.
- 8 live sessions, 16 hours
- Your complete Ad Operating Kit
- Batch 1 · Tue 1 – Tue 29 Dec 2026
- Tuesdays & Fridays, 7–9 pm on Google Meet
Apply on WhatsApp
One tap opens a chat with a ready-written message.
A quick fit check
We ask about your business, your ads and who runs them, right there in the chat.
Pay to confirm your seat
We send a Razorpay link and a GST invoice. Your seat is held once payment is made.
Questions owners ask us.
Do I need to know anything about ads first?
No, but your ads must already be running. We work on your real numbers from session one.
My agency runs my ads. Is this still for me?
Yes. That's who it suits best. You'll learn to read their work, brief them and direct them. You won't be taking the work off them.
Will you touch my ad account?
No. You do the homework on your own account, and share only what you choose. In the live sessions we demo on example data, never on another owner's account.
Are the sessions recorded?
No. They're live, so be there. If you know you'll miss more than one, wait for the next batch.
Is there a refund or guarantee?
No. We check fit on WhatsApp before you pay, so you'll know whether it suits you before you commit.
Do I need any software?
No. Google Sheets, Meta Ads Manager and a free AI chat (ChatGPT or similar) are enough.
What language?
English, with plenty of room to ask in Malayalam.
Why only ten owners?
So every owner's numbers get looked at, every week.
What does it cost?
₹50,000 + GST (₹59,000), paid once to confirm your seat.
Batch 1 starts Tuesday, 1 December.
Up to ten owners. Apply on WhatsApp and we'll tell you honestly whether it suits you.
Apply on WhatsApp